This 2009 DITA Collection pre-launched on October 17, 2008 at Gafas (561 Queen Street West), a fine eyewear boutique, in Toronto before it’s official launch in November, in Paris, France. 

“Dita is a celebrated eye wear design house based in Los Angeles inspired by vintage eye wear and  handmade in Japan using the highest quality materials. Dita’s coveted eye wear is quickly becoming the ‘must-have’ accessory for the fashion-elite and celebrities including Brad Pitt, Mary-Kate and Ashley Olsen, Jessica Simpson, Penelope Cruz, Kate Hudson, Lenny Kravitz, Eva Mendez and Jamie Fox.”

 I came across this eye wear line when I was helping a friend with the PR for it’s pre-launch party at Gafas. Dita co-founders Jeff Solorio and John Juniper flew in from LA just to unveil the 2009 collection here in Toronto. In case you are wondering, the line DITA is named after everyone’s favourite burlesque dancer, Dita Von Teese. I caught up with John at the party and as it turns out, she happens to be one of his best friends… needless to say, they named the line after her.

Dita is exclusively sold at Gafas in Canada.