Archives for category: Fashion

On the street - Another facet of Paris by The NY Times

A friend of mine forwarded this link to me. I found it quite entertaining! It compares the fashion scene in the United States to that in Paris… Enjoy!


Where! The Fermenting Cellar, 55 Mill St. East. Building 6, The Distillery District
When! April 21-24, 2009 – 6p.m. to 1a.m. every night
Ticket Info! $20 at select locations, $25 at the door

FAT is a multifaceted annual event which showcases 200 of the most original fashion designers, visual artists, musicians, performers and dancers across the country and beyond. I went to this event last year and it was quite a different yet pretty cool experience. Definitely a great event to check out in Toronto.

Actually it takes me back to a very thought-provoking prediction by Danielle, who suggested, “Fashion weeks have lost their relevance and will die off.” She covers many aspects to support her theory (it’s actually very interesting and I highly suggest to take a read if you have not already) which, I think highlights the importance of re-adjusting the North American fashion week format to better adapt to our changing times.

It’s a little delayed, but consider this post a follow-up discussion to her “just a thought” post back in January.

With our growing economic woes, designers and fashion powerhouses have become more cautious with their investments. Fashion week is great for getting media and industry reviews, but for the amount of money invested into showing their collections, are there realistically enough sales generated to make this a worthwhile investment? As Danielle mentioned and from the number of designers that have opted not to show this season, it’s safe to assume, probably not.

The current state of our economy is forcing brands and designers to be more creative and strategic with their spending. Which by the way is not such a bad idea. Trimming down on frivolous spending by companies encourages those who want to do or still be in business to bring out there A game. Especially the PR industry.

*Side note – Personally I think this is a great way to weed out the “so called” people who say they do PR and those who legitimately, can put together a PR plan and outside the box strategies. There is a lot of pressure on publicists who are working with designers showing this season. Sure they will be dealing with a shortage of available seating, but it’s not all about getting the who’s who’s to sit in that room, they also need to consider if there is anything happening from a PR perspective before and after the fashion show. In my opinion a good PR person will not overlook that.*

The power of the Internet and social media tools has arisen as a popular way to effectively market and promote a brand. While it is excellent that fashion companies are finally adapting to these tools, I don’t think fashion weeks will lose its relevance. Taking advantage of the Internet and social media is a great way for designers and brands to bridge the gap between the exposure from fashion week and the lack of communication and understanding to and of their consumers/possible consumers. Although this does not directly equate to more sales, creatively reaching out, listening and understanding your customers/possible customers is always a good thing!

My guess is, as the economy picks up designers will revisit the traditional means of debuting their new collections. They will continue to entertain the industry and media at the socially deemed, glitzy and glamorous event; fashion week, as well as continue to interact and engage their consumers directly using the web and other creative means.

In any case I agree with Danielle, “the value in showing at fashion weeks needs to be corrected” and I think in Canada’s case, less is more.

LG Fashion WeekToronto LG Fashion Week fashion week, Fall/Winter Collections 2009 is just around the corner taking place March 16-21st, for the third time in a row at Nathan Philips Square. For some strange reason, it doesn’t seem to excite me the same way it did these past four seasons and I don’t feel that same need to make my way down to see what our designers have to offer for the up coming season.

I’m not a fashion insider, and i’m not going to pretend that I am. But I do love fashion and really like to be immersed in it so other than receiving invites to specific shows from PR agencies who are practicing blogger relations, I am 100% considered a part of the general public. Since i’m not obliged to attend fashion shows during fashion week unlike editors and other industry professionals who are, I think the biggest reason behind my lack of motivation to trek through the crowds and the cold this season, is because of the many other sources available to me (outside of traditional media) to help me stay on the pulse of fashion and it’s trends.

I’ve attended fashion week as a volunteer working the event, a blogger, and a member of the public, all which have been different but great experiences. This season I think i’ll happily enjoy fashion week by vicariously experiencing all the festivities and shows through the coverage by the media and top-notch fashion, beauty and video bloggers to bring me what’s hot and what’s new.

For those who haven’t been and are planning on heading down, enjoy but please bear in mind proper etiquette when attending fashion shows during fashion week . What might this etiquette be you ask? Well, Gail from The Style Box came up with a witty, rather amusing, but very true list of “Ten Fashion Commandments” you may find useful.

alg_jasonwu_2 Who: Jason Wu – a 26 year old fashion designer who recently dressed Michelle Obama for the inauguration ball.

What: The Jason Wu Collection is inspired by the “modern lifestyle dressing with the spirit and detailing of haute couture in a way that is both innovative and romantically reflective.”

When: February 2006 was when Wu debuted his collection. He was also regarded as one of the leading new American Designers at the time.

Where: You can find The Jason Wu Collection stocked at Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Nordstrom, Jefferey, Louis Boston, Susan and

Celeb Clients: Michelle Obama, Leighton Meester, Eva Longoria, Wei Tang, Amber Valetta, Gretchen Mol, Kerry Washington, Oliva Chantecaille

Other interesting information: attended New York’s Parsons School of Design, upon graduation Jason interned for Narciso Rodriguez and is the founder and creator of a line of high-end collectible dolls called Fashion Royalty.

Stylish fashion tights

Ever since my tights, stockings but no leggings party, I discovered my new found obsession with fashion tights.

They look stylish, keep you warm when bearing your legs in the winter and along with leggings, are the best go to item for those days you can’t bring yourself to wear jeans.

After having such a hard time finding some not so boring ones from stores and malls, I perused the Internet and found a couple specialty online stores selling quite a selection of fashion tights, stockings, etc. 

  • StockinGirl – Stockings, Thigh-Highs, and Fashion Hosiery Boutique (they even have their own blog!)
  • My Tights –  They carry everything you could possibly wear on your legs
  • AlexBlake – Sheers, Tights, and Socks for Women & Men

I’m in a tights frenzy this winter!

Robin Kay, President of FDCC (middle)

Robin Kay, President of FDCC (middle)

She Stays.


Yes, even after a, what some would say, rather highly unprofessional “drunken rant” for her opening speech during the most recent Toronto L’oreal Fashion Week, Robin Kay will remain the President of the FDCC.


Oh and it’s LG Fashion Week not L’oreal Fashion Week. That would be because LG is now the official title sponsor as L’oreal has opted not to renew their contract?


Can’t say i’m surprised by this news. It’s not the first time Kay has been ridiculed, negatively put in the spotlight, and managed to survive it. The difference in opinion from the general fashion public is torn both ways. Many believe she should be dismissed as President for her reoccurring inappropriate behavior and misrepresentation of the Canadian fashion industry, yet many also believe she’s still got what it takes.


Having seen her at the past four seasons of fashion week and having been in her presence, I honestly can’t say I think she is the most appropriate person for the job. I don’t think the issue is her ability to fulfill her job requirements but more so the level of professionalism she brings to the job. As the face of the Canadian fashion industry, it was and still is her responsibility to proudly and properly represent it. I can assure you that this is not her first time giving an opening speech at fashion week “tipsy”, but this is by far her worse time. But I do not deny that she must be doing something right to maintain her position as President of the FDCC and growing and developing Toronto Fashion Week to what it is today.


Quoted by the Toronto Star, in a recent interview with Joseph Mimran, chair of the FDCC, and owner of the best cheap chic label, Joe Fresh Style, he delivered a key message about Kay. “Robin clearly regrets what happened and has apologized and has strictly assured the board it will not occur again,” he was also adamant that, “the change of the title sponsor from L’Oreal to LG had nothing to do with Kay’s behaviour at a late-night fashion show [on] Oct. 20 [and] we want to take the focus off the incident.”


Mr. Mimran’s public address to the incident is the first step in the process of restoring the public’s faith in the FDCC, versus the panic stricken apology issued in the Toronto Star by Robin Kay post her “tipsy” speech. She cannot undo her embarrassment to herself and Toronto Fashion Week, but she can, if she hasn’t already, work towards restoring her public image by incorporating an in-house Communications team to advise and help her come up with a new strategy to (as a statement of the obvious), restore the public’s trust in the organization, rebuild broken relationships with the Toronto fashion publics and build new relationships with Toronto and international fashion publics to fulfill it’s mandate in establishing and promoting Canadian fashion.


Perhaps this will mark her turning point, but regardless, I am sure she will put the public’s criticism to rest  for now and present another somewhat successful Toronto fashion week, taking us a little closer to where we hope Canadian fashion will be one day.

I am happy to say that I have been GOOD this year and majorly curbed my shopaholic tendencies. I was hoping maybe you could, ever so generously, aid to my cause by putting any of the following underneath my Christmas tree…

xoxo Melissa

This 2009 DITA Collection pre-launched on October 17, 2008 at Gafas (561 Queen Street West), a fine eyewear boutique, in Toronto before it’s official launch in November, in Paris, France. 

“Dita is a celebrated eye wear design house based in Los Angeles inspired by vintage eye wear and  handmade in Japan using the highest quality materials. Dita’s coveted eye wear is quickly becoming the ‘must-have’ accessory for the fashion-elite and celebrities including Brad Pitt, Mary-Kate and Ashley Olsen, Jessica Simpson, Penelope Cruz, Kate Hudson, Lenny Kravitz, Eva Mendez and Jamie Fox.”

 I came across this eye wear line when I was helping a friend with the PR for it’s pre-launch party at Gafas. Dita co-founders Jeff Solorio and John Juniper flew in from LA just to unveil the 2009 collection here in Toronto. In case you are wondering, the line DITA is named after everyone’s favourite burlesque dancer, Dita Von Teese. I caught up with John at the party and as it turns out, she happens to be one of his best friends… needless to say, they named the line after her.

Dita is exclusively sold at Gafas in Canada. 

savery2_crop kanye-and-lv

Kanye West had recently openly expressed that he wanted to put his music career on hold to intern for Louis Vuitton or Raf Simons.




Was my initial response, but then I realized that he is quite the devotee to fashion so that does not really come as a huge surprise. Versus when I heard last year, that Sean Avery (NHL player of the Dallas Stars), wanted and went on to intern for Men’s VOGUE, I almost fell of my chair.

Compared to many actors/singers/celebs who are self-proclaimed fashion designers, I think it’s a positive and very respectable thing for Kanye to do. He is humbling himself for once by expressing interest in learning from one of the most successful and leading luxury retailers to date, and not to be just, in his own words, a “celebrity designer.”


First Sean now Kanye, is this becoming a trend? Celebrities who want to do “internships”?


From an organization’s point of view, they really have nothing to loose. Sure these guys wouldn’t know a thing about what they are doing but they are celebrities. Companies will not technically pay them, but I’m sure they will get special “intern” treatment. (E.g. Sean got to attend a Couture fashion show in Paris, he got to guest write and edit etc.) and if Kanye ends up interning for LV, they’d probably do the same and give him tons of free product.


Bottom line is why not? These celebrities are almost knocking on the doors of these organizations to be free spokes people. Not to mention the tons of publicity both the celeb and company will get. Win-win, the celeb gets their “learning experience” and the company gets effortless press.


Le *sigh*, the perks of being a celeb… at the end of the day it really is what YOU can do for the company. This is the epitome of just that!


In my opinion, there is no such thing as celebrities doing internships… it’s just them getting what they want and companies having nothing to loose but gain from the opportunity. Yes they will be learning, but it’s things that you and I will never learn or do as an intern.