Courtesy of the Toronto Star - IMAGE FROM VIKTOR & ROLF WEBSITE; PHOTO ILLUSTRATION BY JO-ANN DODDS/TORONTO STAR

Well kind of sorta; not really.

But how I wish…

It was ONLINE, but in my defence they would have showed at Paris Fashion Week because they do every year, they just opted not to this year.

But you are still invited…

What! VIKTOR & ROLF presents their Spring 09 collection
Where! The House of VIKTOR & ROLF
When! all day October 2nd, 2008

Basically the two decided to debut their Spring 09 collection online on their website, inviting the fashion publics at its entirety to their show.

Brilliant idea i’d say. Great outside the box thinking from their PR person, why not embrace new media?

And NO, don’t be silly — this is not the death of fashion as we know it, it is making use of other mediums available to creatively reach their audiences.

Advertisements